In the days of my youth.
Art direction for Lunya’s campaign and anthem video, ‘Good In Bed’ — aiming to elevate the product offering into an ethos around your bedtime routine. Centering the Fall 2021 product line, with a focus on new fabric offerings, the campaign leans into the playful with the tagline ‘Good In Bed,’ and asks our cast of muses to share what ‘Good In Bed’ means to them.
Video shot by Erynn Lamont. Stills by Katie McCurdy.
ART DIRECTION
DESIGN
BRANDING
VIDEO EDITING
MOTION DESIGN
Designing ITDOMY.
Art direction for Lunya’s campaign and anthem video, ‘Good In Bed’ — aiming to elevate the product offering into an ethos around your bedtime routine. Centering the Fall 2021 product line, with a focus on new fabric offerings, the campaign leans into the playful with the tagline ‘Good In Bed,’ and asks our cast of muses to share what ‘Good In Bed’ means to them.
Video shot by Erynn Lamont. Stills by Katie McCurdy.
By squeezing the sphere once, users can record a message up to 60 seconds
By squeezing the sphere once, users can record a message up to 60 seconds
By squeezing the sphere once, users can record a message up to 60 seconds
Design Process Overview
Art direction for Lunya’s campaign and anthem video, ‘Good In Bed’ — aiming to elevate the product offering into an ethos around your bedtime routine. Centering the Fall 2021 product line, with a focus on new fabric offerings, the campaign leans into the playful with the tagline ‘Good In Bed,’ and asks our cast of muses to share what ‘Good In Bed’ means to them.
Video shot by Erynn Lamont. Stills by Katie McCurdy.
Ideation + Concept Development
To address and design for our How Might We statement, we proceeded by generating more than 60 ideas to explore various and potential solutions.